Ad for the every-man

I've just seen this advert for the nth time (it's always shown at peak time, during the rugby on a Friday and Saturday night). It's brilliant - I've never seen anything like it. There is no way it would ever be allowed to be shown in the UK. Some people say Australian culture is masculinist and dominated by an excessive alcohol consumption. I can't believe why. Watch this. At LEAST once.... Ad for the every-man